Known as the “celebrity whisperer,” I earned Gwyneth Paltrow’s rare trust—she once said,
“Thomas is one of the few people in the world I’ll let stick a camera in my face.”
I wear that like a badge.
As Goop’s VP of Creative, I built and scaled the in-house creative team and content studio from the ground up, leading editorial, branded content, and bold partnerships with the biggest social platforms.
I talked GP into some wild, boundary-smashing projects—think ASMR, sex toy holiday gifting, kitchen chaos with fancy friends, and globe-trotting for authentic, no-BS branded stories.
Don’t let the polish fool you—most shoots were scrappy, lean, and leaner. I’m hands-on and no stranger to pulling my own focus with skeleton crews to deliver big creative impact on a tight budget.
It was chaos, creativity, and a hell of a ride.
“The Joy of Getting Ready“ was a total home run. 800M US impressions in one week.
Inspired by vintage ’50s housewife videos and shot in GP’s home during photoshoot, I captured rapid-fire scenes in minutes. The massive reach (Colbert, Fallen, Ellen) boosted G.Label’s Q4 revenue - an early gift from Santa.
“My Work Week”
One minute per look, no budget, zero chill—and somehow we still made it sing. Armed with an EasyRig, a killer lens, and an idea, we turned chaos into runway-worthy magic. All under the watchful eye of a boss lady who owns every frame she’s in.
Keurig “Game Night”
My team produced this 5 Camera live-to-tape shoot in a matter of days and delivered in 1. I directed, but didn’t direct GP to take her shirt off - which she did. That was in the cards (and explains why everyone’s laughing.
Goop Your…
Created numerous sellable series for our marketing team including “Goop Your…whatever.” To help promote the series why not invite the Hudson’s over for some mid-morning Espresso Martinis? They’re laughing because…vodka makes you laugh.
“G.Label Staffers”
Just a typical day at the goop office - microdoses, skateboards and fashion. I directed and shot this with my in-house team. No employees were harmed during the making of this short.
“Violette FR”
In a rare “influencer” video, the lovely Violette FR stopped by the LA office to walk us through her clean routine to break in our newly minted beauty studio we designed. Her inability to say “CoQ10” without laughing was trés trés drole.
Keurig “Game Night”
My team produced this 5 Camera live-to-tape shoot in a matter of days and delivered in 1. I directed, but didn’t direct GP to take her shirt off - which she did. That was in the cards (and explains why everyone’s laughing.
Goop Beauty - ASMR
Who doesn’t ask their celebrity boss to make an ASMR video their first week on the job? “What’s ASMR” she asked. And just like Goop Glow, the concept worked.