Thomas Beckner is rare hybrid who leads with big-picture creative strategy and dives into directing platform-specific campaigns from concept through post-production and launch. Extensive experience building and guiding in-house creative teams, balancing hands-on leadership in the trenches with clear-eyed communication of C-suite vision and strategy.
Adept at navigating both direct-to-brand relationships and agency partnerships, orchestrating diverse creative talents to deliver cohesive, impactful work. Not a designer by trade, but a holistic creative leader who knows exactly where their genius lies—and how to position others for success.
His work has been consumed across networks including ABC, PBS, HBO, ARTE, Discovery, Travel Channel, TVGN, and his commercial clients return often.
CV
Little Bear Studios – Creative Director
Lead creative vision and execution of multi-platform campaigns for high-profile clients, managing teams and collaborating directly with brands and agencies to deliver cohesive storytelling from concept through post-production.
Goop – Vice President, Creative
Directed and scaled Goop’s in-house creative team, developing strategic content plans and high-impact branded campaigns that drove significant audience engagement and revenue growth.
Hearst Digital Media – Creative Director
Oversaw and centralized Hearst Made, leading a large creative team to produce branded and editorial content for all 26 of Hearst’s media properties while also building a future-proof digital production studio.
Popsugar – Creative Director
Built and led a creative team producing editorial and branded video content across multiple lifestyle verticals, ensuring consistent brand storytelling in collaboration with editorial and marketing teams.
The Documentary Group (ABC News) – Creative Producer
Produced long-form documentaries and ancillary nonprofit content for major networks, managing all aspects of production while delivering impactful, mission-aligned storytelling.
