VP of Creative, Director
Goop x DTX

GP (Monday PM): “Can you shoot a couple broadcast commercials Wednesday?”
Me (Wed AM): “Roll Camera”

While VP of Creative at Goop, we we’re approached to test out new on-screen DTC scanning technology with the company DTX. We figured it could be good opportunity for brand lift, plus a challenge to get crew and creative together in 48hrs. My favorite one-take wonder nailed the two spots in under 4 hours.