Creative Director, Director
Bonterra
”Good Earth”

Yes, that’s me with the pickaxe. Helmed Bonterra’s first-ever broadcast campaign, including a sweeping 3-minute brand film, :30 TV spot, and a full suite of social assets. It all started with a deep strategic dive with the CMO, culminating in a regenerative storytelling platform that proudly stakes Bonterra’s claim as the go-to winery of Mendocino County. The brand film received a standing ovation at their annual executive off-site—and wrapped, as all good shoots should, with a toast of their private reserve.