Creative Director, Director
Birdies
”The Dream”

Worked closely with the founders to concept and launch The Dream, Birdies’ first-ever sneaker campaign and connected TV debut. Built around the idea that these shoes are so light, it feels like flying, the visual language leaned into movement, elevation, and ease. The campaign included a hero spot, platform-specific social assets, and a full photography suite—all crafted to introduce a new product category while staying true to Birdies’ elevated, dream-big ethos.