Creative Director | Director
Albertsons & Apple
”Sincerely Health”
I led the launch of Sincerely Health, Albertsons’ wellness app created in partnership with Apple Watch. Working through an agency partner on strategy, I pitched the concept directly to Albertsons’ CMO and Apple Watch’s Global Creative Lead. Little Bear Studios handled the production and delivered 15 unique video assets and a full stills library, all rooted in a KPI-driven strategy that rewarded users for hitting daily health goals. The campaign has lived on for over two years across digital, social, and out-of-home—proof that well-crafted creative can go the distance.