I am a team player, creative director, producer, photographer, and lover of design and digital strategy. Evolving with the digital landscape these past 20 years, I’ve produced everything from nerdy long-form broadcast documentaries to 6 second ads to print photography and led creative on multi-million dollar 360º campaigns for brands like Rolex, Prada and L’Oréal and many more. I work collaboratively with content, product, sales and marketing teams across a variety of media while managing and growing a team of creatives. I am obsessed with strategy and think conceptually about brand experience across all platforms. I think platform first and tailor all creative accordingly.
I’m a fun, fantastic leader who thinks entrepreneurially, loves creativity, thrives on opportunity and knows how to get people to do their best work. But I’m not afraid to get my hands dirty.
Currently, I’m co-founder and Creative Director of Little Bear Studios. Come say hi!
Old News:
I graduated with a B.A. in English Literature from the College of Charleston. I then moved to Paris and was lucky enough to find a mentor at a boutique production house. We worked on a documentary examining anti-semitism in France. After 6 years, I moved to New York and started working at The Documentary Group. For 6+ years, I honed my storytelling skills and produced numerous documentaries (ABC, PBS, ARTE) as well as educational and branded content.
As Creative Director of Video at Hearst Digital Media, I was charged with overseeing the creative output of editorial and branded content for Hearst’s 26 digital brands. My role was new. I built a team within the 700-person digital arm to capitalize on the strength of our editorial brands by transforming content strategies to think not just digital first, but video and social first. I also helped form and was the lead creative at HearstMade, a large end-to-end branded in-house content agency that produced video, photography, social posts, influencer partnerships, articles, custom ads and more than delivered on objectives moving audiences from apathy to action.
At Goop, I built out a team of creatives to handle all moving image productions for all departments - sales, marketing, product, editorial, etc… We kicked ass, were efficient as hell, drove revenue, raised brand awareness, and even broke the internet.