I’ve made editorial videos for years. I love the freedom they allow to explore creatively and although budgets are often smaller, editorial content can be liberating, eye-opening and a great way to test how well you know your audience.
I excel at finding the nuanced voice of a magazine, online vertical or brand, And, nailing the content. As CD at Hearst, I had 20+ magazines under my purview. At Popsugar, there were 9 verticals. Each had a unique voice, character, and editorial approach. The challenge of learning the voice and helping brands take their content to the next level fulfills me.
Below is a selection of editorial videos. Some were created as franchises and taken to market. And Sold. Others were made because we thought they were dope. THOUSANDS more out there, just ask me…