Creative Director
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10 Bullets

If you’ve made it this far…thank you!

I’ve tapped AI to distill the top 10 points from the verbose paragraphs below describing my career and skillset: Enjoy!

1. Decades of Expertise: Over 20 years of experience
2. Versatile Skill Set: Specialization in conceptualizing, strategizing, producing, and directing award-winning content across diverse platforms.
3. Cross-Functional Collaboration: Proven ability to foster cross-functional collaboration with executive teams, marketing, and sales.
4. Relationship Cultivation: Adept at cultivating relationships that fuel creativity throughout strategic and execution processes.
5. Client-Facing Adaptability: Highly adaptable and innovative in client-facing roles, contributing to the elevation of editorial and marketing processes.
6. Digital Strategy Expertise: Focus on key performance indicators, creative storytelling, design, and brand building in digital strategies.
7. Philosophy of Storytelling: Firm belief in the supremacy of great creative as the key to problem-solving.
8. Empowering Team Environment: Dedication to fostering an empowering environment for teams to stretch creative boundaries.
10. Holistic Creative Prowess: Expertise spanning diverse mediums, including film, photography, layout, experiential marketing, and social media.


You can probably stop now. Does is make sense to just call me?

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With two decades as a seasoned visual storyteller, I specialize in conceptualizing, strategizing, producing, and directing award-winning content across diverse platforms.

My forte lies in fostering cross-functional collaboration with executive teams, marketing, and sales, cultivating relationships that fuel creativity throughout the strategic and execution processes. A client-facing professional, I am highly adaptable, innovative, and skilled in team building and mentorship, consistently contributing to elevating editorial and marketing processes.

My approach to digital strategies is marked by a keen focus on key performance indicators, creative storytelling, design and brand building. I pride myself on selectively burning bridges only when absolutely necessary.

At the core of my philosophy is the power of storytelling. I firmly believe in the supremacy of great creative, recognizing it as the key to problem-solving. I am dedicated to fostering an environment where my team feels empowered to stretch creative boundaries to the fullest.

My creative prowess spans diverse mediums, from film and photography to layout and experiential marketing to social media. My holistic approach prioritizes platforms, creative excellence, and performance, laying a solid foundation for every project.

I am equally at ease pitching multi-million dollar 360º marketing campaigns to C-suite executives as I am immersed in the late-night post-production trenches with a junior editor. Both aspects of my work bring me genuine satisfaction

More details:

As the Creative Director and Co-founder of Little Bear Studios, I currently lead a boutique agency offering creative services to brands and collaborating with top advertising agencies like 72&Sunny, Anomaly, BBDO, and Wasserman. My primary focus involves acquiring new clients, nurturing existing relationships, and enhancing both annual revenue and the bottom line.

I've built a versatile team of creatives across various disciplines, emphasizing creative excellence. I actively engage in creative pitches, client strategy, and project direction, ensuring a smooth and impactful creative process.

Little Bear Studios is driven by the commitment to deliver creative solutions while cultivating enduring partnerships for clients' sustained growth and success.

In my role as VP of Creative at Goop, I orchestrated the assembly of an exceptional creative team catering to the diverse needs of internal stakeholders, including Product Development (beauty, wellness, fashion), Editorial, Brand Partnerships, Marketing, and Experiential. It was a pleasure to regularly direct the immensely talented Gwyneth Paltrow.

During my tenure at Hearst, reporting directly to the SVP, I engaged in seamless collaboration with the Sales, Marketing, Executive and Audience Growth departments. Together, we successfully integrated video operations into Hearst's digital framework, establishing a robust in-house agency of 50 professionals (designers, editors, dps, producers, etc... This collaborative effort culminated in a high-growth branded operation, generating an impressive $30MM in top-line production revenue in 2017.

Once we found a groove, we launched HearstMade: “a team of editors, photo directors, video producers, designers and talent bookers. A one-stop creative studio, overseeing all branded and custom content across print and digital. Using compelling story-telling techniques and data-driven performance metrics, HearstMade threads the needle between clients’ KPIs and brands’ unique audiences.

For deeper insights, including case studies and detailed examples, feel free to reach out. Let's explore the possibilities together.